world building + creative strategy
I work with start-ups and early-stage businesses across food, wine, design, and lifestyle to help develop a cohesive brand world. through key messaging and visual direction, i help define and create key positioning that reflects your brand’s values.
experiential marketing + events
leveraging my time working in hospitality and my connections in the space across New york, london and paris, i partner with bars, studios, and event spaces to orchestrate and execute successful brand activations including product launches, dinner parties, wine clubs, and cocktail hours to immerse consumers in particular brand worlds.
services
editorial strategy
Drawing on my experience as the digital editor at The New Wine Review, I work with brands across food, wine, design, and lifestyle to develop and execute cohesive long- and short-form written content strategies. This includes ideation and development of guides, interviews, stories, and essays for both digital and print use.
brand partnerships
with a knack for identifying up and coming brands, trends, and key cultural moments, i help businesses identify key partners brands, creators, restaurants, event spaces, to add nuance and reach for activations
email marketing
Working across newsletter platforms including Substack, Mailchimp, and Beehiiv, I help brands develop a consistent voice and visual identity for their email marketing campaigns by designing logos, banners, and templates, as well as ghostwriting, editing, and establishing a sustainable publishing cadence.
food + wine menu consulting
i help restaurants, brands, and event studios craft thoughtful, seasonal food and wine menus for events, tastings and dinners.