writing | strategy | design
Sara keene is a writer, recipe developer, creative strategist and brand designer living in new york. trained as a baker at smør in the east village before becoming an assistant editor at independent digital wine publication, the new wine review, her work revolves around craft, culture, community and taste in world of food and wine. she is the founder of the substack, amuse-bouche, which explores these themes through personal essays, recipes, guides, curated wine lists and more. her expertise lies in creating a cohesive visual and written identity on behalf of early stage businesses and brands to help foster growth.
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brand building: helping start-ups and early stage businesses in the food, wine, and lifestyle spaces create a cohesive brand identity including
moodboarding to establish a visual direction
creating brand guidelines including fonts, brand colors, logo design
email marketing and editorial strategy specializing in substack, Beehiiv and Mailchimp
Content strategy, brand messaging and storyboarding
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graphic and digital design: logo design package design, bespoke fonts, social media assets, event flyers
food and product styling, photography, and videography
social media management and asset creation
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writing and editing narrative style non-fiction and journalistic essays on the topics of food, wine, and the culture that surrounds them
The New Wine Review:The Best Brooklyn Wine Bars
The New Wine Review:The Spritz You Really Should Be Drinking This Summer
The New Wine Review:Coming of Age at Wildair
yolo journal: le doyenné
The Good Trade:What I learned from Quitting my Corporate Job to work at a Bakery
recipe development and writing
brand messaging
copywriting and ghostwriting