Sara keene is a writer, recipe developer, creative strategist and brand designer living in new york. trained as a baker at smør in the east village before becoming the assistant editor at independent digital wine publication, the new wine review, her work revolves around craft, culture, community and taste in world of food and wine. she is the founder of the substack, amuse-bouche, which explores these themes through personal essays, recipes, guides, curated wine lists and more. her expertise lies in creating a cohesive visual and written identity on behalf of early stage businesses and brands to help foster growth. 

    • brand building: helping start-ups and early stage businesses in the food, wine, and lifestyle spaces create a cohesive brand identity including

      • moodboarding to establish a visual direction

      • creating brand guidelines including fonts, brand colors, logo design

    • email marketing and editorial strategy specializing in substack, Beehiiv and Mailchimp

    • Content strategy, brand messaging and storyboarding

    • graphic and digital design: logo design package design, bespoke fonts, social media assets, event flyers

    • food and product styling, photography, and videography

    • social media management and asset creation