creative strategy & Design
stelle wine co. x stefano zoli private label
graphic design, package design
i created this label based on the
the new wine review: week in wine
custom font, web banner
the new wine review was a digital wine magazine for the next generation of wine drinkers. as their in house art director and graphic designer, i worked with our ceo to create custom fonts according to brand guidelines and banners for recurring features. week in wine was a weekly feature sharing insider tips into the world of wine. in accordance to brand guidelines and the custom font that was used for
amuse-bouche
graphic design, substack management
as the founder and creator of the substack amuse-bouche, a food and wine newsletter with over 2.45K subscribers, i have built out an editorial calendar, posting monthly and weekly essays,
social media management
amuse-bouche
the new wine review
as the in house art director, social media manager and graphic designer for the new wine review, i helped develop original designs for each article article to visually represented the story it told. in this role, i helped grow our instagram from 450 followers to over 13.1K, using tools like later, canva, and photoshop to design, plan, caption and schedule 3-5 posts per week. i developed social media templates and brand guidelines to create a consistent and yet visually engaging grid that included article recaps, lifestyle imagery, and posts for general brand awareness. i also created a social native series called “what is xx drinking right now” to engage new audiences with shorter form content.
stelle wine co.
in my role as freelance social media consultant for the new york based wine importing company, stelle wine co., i have helped founder Tom stelle develop a brand identity—including fonts, colors, event flyerts and templates—to use across his website and instagram in order to grow his business. since joining his team in january of 2025, we have more than doubled his instagram audience, shed light on his growing portfolio of producers, and