creative strategy & Design

 Stelle Wine Co. Private Label: Package Design

The New Wine Review: Week in Wine Custom Font & Web Banner

The New Wine Review: Article Hero Art Direction and Design

Amuse-Bouche: Graphic Design, Editorial Strategy

social media management

Amuse-Bouche (2.4K)

The New Wine Review (13.1K)

as the in house art director, social media manager and graphic designer for the new wine review, i helped develop original designs for each article article to visually represented the story it told. in this role, i helped grow our instagram from 450 followers to over 13.1K, using tools like later, canva, and photoshop to design, plan, caption and schedule 3-5 posts per week. i developed social media templates and brand guidelines to create a consistent and yet visually engaging grid that included article recaps, lifestyle imagery, and posts for general brand awareness. i also created a social native series called “what is xx drinking right now” to engage new audiences with shorter form content.

Stelle Wine Co. (4.5K)

in my role as freelance social media consultant for the new york based wine importing company, stelle wine co., i have helped founder Tom stelle develop a brand identity—including fonts, colors, event flyers and templates—to use across his website and instagram in order to grow his business. I also style and edit bottle photography and imagery to highlight relevant seasonal pours. since joining his team in january of 2025, we have more than doubled his instagram audience, showcasing his growing book of producers, and advertising a portfolio tasting to secure over 150 attendees.