WRIting / Recipe Developing / Wine Consulting / Food Styling / Creative Strategy
Sara keene is a writer, recipe developer and creative strategist living in new york. trained as a baker at smør in the east village before becoming an assistant editor at independent digital wine publication, the new wine review, her work revolves around craft, culture and community in world of food and wine. she is the founder of the substack, amuse-bouche, which explores these themes through personal essays, recipes, guides, curated wine lists and more.
SERVIces
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narrative style non-fiction and journalistic essays on the topics of food, wine, and the culture that surrounds them
substack management & ghostwriting
editorial direction for new and existing publications
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bespoke recipe development: creation of approachable recipes to inspire consumers of cpg products
previous clients: ziba foods, alice mushrooms, felt & fat, primary beans
recipe video production
food styling and photography
menu planning
catering and pop ups
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copywriting and story telling for winemakers, importers, and wine bars
consult on and develop wine lists for special events or pop-ups
liaise between consumers and winemakers / wine bars for guided tours
create customize city guides of must visit wine shops and bars
wine imagery and styling
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brand building: helping to launch start ups and early stage business with a cohesive brand identity including fonts, logos, color ways and visual direction
social media strategy: creating short and long term strategy for meeting visual and analytical goals
photography and video editing